Up the Valley: Tarted-Up
October 10, 2013
Since the grocery store has become the new town square, I have to put on makeup to buy a carton of milk. Today’s column in the Star.
According to an unscientific poll conducted on another continent, one in three women never leaves the house without makeup. This research was conducted in the UK, where such indigenous beauties as Camilla Parker Bowles decorate magazine covers, so you can imagine how many more American women must get tarted-up before stepping out the door.
Contrary to what I suspect is the popular opinion, I do wear makeup — indulging in a daily application of mineral powder foundation as I dab, tap and swirl my way to a flawless complexion. And I can in fact operate an eyelash curler, although it’s probably time to reevaluate my black versus black-brown versus black-noir mascara choices. But time spent beautifying is time spent wasted, because I am so perpetually exhausted, the makeup just slides right off my face — no doubt in search of a fresher face to decorate.
I sometimes find myself rubbing my finger along my cheek before leaving the house, unable to visually confirm that I already applied makeup. This is clearly the latest step in my slow steady decline; soon I will start breathing onto the mirror each morning to verify whether or not I am still alive.
And while I do own nice clothing, very little of it fits when push comes to shoving myself into its strictly-structured contours. I have a few stalwarts for social occasions, but if I’m going to sit, write, or phone — or indeed bend in any direction — a tight waistband is not a sustainable option. I therefore leave the house most days sporting speculative facial adornment and dressed as a clean but comfortable female hobo.
So imagine my shame when confronted daily with the indigenous population of St. Helena, where the women are often flawlessly coiffed and smartly clothed — even if their outfits involve counter-intuitive combinations like Burberry quilted vests with flip flops. It’s as if they stepped off the pages of some fantasy Wine Country Lifestyle Magazine, which omits articles about hours spent sitting in tourist traffic, long lines at the bank on Fridays behind paycheck-cashing farmworkers, and 2 a.m. vineyard-wind-turbine wakeup calls.
Many of these women are as fit as retired Olympians — well-burnished and bronzed — with glistening streaks of blonde highlighting their bouncy hair. They are frequently accessorized by a slightly sun-damaged and weathered husband — or perhaps it’s just that he is 30 years older than his spouse — but they do look gorgeous grabbing groceries at Sunshine Foods.
Naturally, the sloppier I look the more of them I run into at the grocery store, which has become the Town Square of our little hamlet. It used to be that Main Street was the gathering point of any small town — a bustling thoroughfare where all the business of a community — social and economic — could be conducted. If you wanted to run into a neighbor or a friend or a colleague, that’s where you’d go.
But in our town, a stroll down Main Street has become an irregular occurrence — which is a shame, because so many of our neighbors, friends and colleagues own businesses there. They are the ones who buy advertising in the paper that pays for printing the high school sports scores, who donate auction lots, pay property taxes and even hose down the sidewalk when one of us gets excessively liquored-up.
As a former member of their ranks, I lament the fact that I have so few occasions to transact the business of my day for their benefit. The reasons for this are as complicated as the number of years it has taken to devolve to this point, but my feeling is that even if I can’t necessarily afford to shop with them regularly (due in large part to my former role as recession-era retailer), at least I can support them on those rare occasions when they ask for help.
A group of them did, recently, when a high-end San Francisco jeweler proposed to open a large store on Main Street. This is a market that is clearly well-served by our existing retailers, who have battled through Caltrans construction and economic catastrophe to emerge semi-scathed but still alive — at least until Safeway opens a diamond department. They seemingly recognize that the problem presented by another luxury jewelry store is not the competition for customers, but rather the continued erosion of Main Street as a diverse shopping destination.
Until the Planning Commission is empowered by the City Council to foster a creative mix of experiences on Main Street, restoring its natural place as the hub of our town, residents will continue to shop, socialize, withdraw cash and rent their evening’s entertainment at Safeway. Main Street will attract more high-end seasonal stores, imperiling the local businesses operated for years — and year-round — by our friends and neighbors. Still, there is one attractive side to this steady march toward the Stepfordization of Main Street. You can bet that the women who shop there will put on plenty of makeup before leaving their hotels.